Research commissioned by Cake Bake & Sweets Show* has revealed that as much as their visitors love a sweet treat, cooking is where their hearts truly lie.
Although unsurprisingly found to be incredibly keen bakers, the survey results showed that Cake Bake visitors are also seriously into their food and cooking, cook almost every day, and almost 40% spend over $1,000 per year on kitchen appliances and equipment.
Key findings indicate that 31% of Cake, Bake & Sweets attendees cook at home 7 nights per week, and almost 60% of these cooks believe that the food they make is often better than when they eat out. And whilst 92% say they love to bake, 69% get as much pleasure from cooking, saying they enjoy eating out but that more pleasure is gained from cooking and eating at home.
Event Director James Liang says, “These findings demonstrate that the Cake, Bake, and Sweets visitor may love the sweetness of the event, but at the heart of things, they are a true cook. In response, we have broadened the scope of this year’s event to more accurately reflect what it is that our visitors are truly passionate about – and that’s cooking, whether sweet or savoury.”
A new feature area, For the Love of Cooking, is a direct response to the findings, and will debut at the 2018 events. The new zone will offer visitors the chance to find exciting products and learn new skills that will allow them to take their passion for cooking and baking to the next level. The Healthy Living zone will also allow those with a keen interest in cooking the chance to explore the healthier side of baking and desserts. The dedicated theatre will have a focus on raw, free-from, and fresh, proving that when it comes to baking and desserts – you can have your cake and eat it too.
Cake Bake & Sweets Show:
Sydney 23-25 November 2018
Melbourne 30 November – 2 December
For further information, images or interview requests, please contact Jane Stabler at Evil Twin PR: firstname.lastname@example.org or (02) 8033 2345
*survey of 1485 Australians between 25th May – 3rd June 2018